A cover letter convinces an employer that your skills and background make you worth interviewing. The CV summarizes your experience and the cover letter relates that experience to the job for which you are applying. In the cover letter, you should also explain why you’re interested in that particular company, making you a more attractive candidate to that employer.

A good cover letter demonstrates:

  • Knowledge about the job, the company, and the industry
  • Effort in your job search and enthusiasm for the job
  • Writing and organizational skills
  • Understanding about yourself, your skills, and your potential contributions

Although some employers may only glance at your cover letter view it as an opportunity to promote yourself, and increase your chances of getting an interview by sending a well-written cover letter.